19 ways to optimize your eCommerce checkout process

Picture this: Your eCommerce website has taken off. People are pouring into your site—many are even adding your products to their carts. The money is practically in the bank, right?

Not so fast. In reality, over 70% of shoppers abandon their carts without completing their purchase. And among those with serious intent to buy, the eCommerce checkout process is largely to blame.

Far from being a mere formality for collecting payment and delivery details, your online checkout experience is an opportunity to shine. By investing in a thoughtful, streamlined and customer-centric checkout process, you can win more sales and stand out from the competition.

These “alternative” payments are especially efficient for mobile shoppers who can skip entering payment information manually,

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